Challenges of the Sharing Economy Business & Contact
Paperback to basic.
The cadence of the content is visible on the outside, the pages provide an unique image of the total look, a great invite to open up and start off reading.
Every chapter is introduced by a clean illustration which creates a nice contrast with the extreme tactile softness of the roman paper. The font that is used is the free-to-share Google font ‘Droid’ – although designed for screen usage this typeface works as a classic on paper.
All in the same style the iconic ‘S’ is designed as a symbol of sharing, that became the logo of the organization and the organizations identity.
These infographics work as an extension of the identity.
They show market growth within the Collaborative Economy and market changes within the Collaborative Economy.
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